Introducing the quest.
As well as a print campaign, social channels were used to gain support for our quest for a Michelin Star. Here we see a letter that we posted to Michelin by snail mail, but not before posting it up on Facebook.
Close up of the actual letter we sent. No joke.
We sent the letter and the menu off to France. We wanted to send a pizza but some spoilsport said it wouldn’t be that good by the time it got there.
Michelin send anonymous inspectors to rate restaurants. We thought it might have been this guy. Oh, and some Bob Dylan type guy wrote a protest song to get us a Michelin Star.
We did get an official letter back from Michelin. It was filled with typical French humour like saying they’d never heard of us and other jokes like they wouldn’t eat Australian cuisine in a million years.
We had to admit defeat. Valiant, but defeat all the same.
We took the knock back well. But we did remove every mention of Michelin around the place.
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