Kubota was launching a new tractor that was bigger than anything they’d made before. It was a great leap forward in the history of tractoring, so we made it suitably epic.

Crust Pizza were introducing a new gourmet menu. We thought it was so good we’d try to earn a Michelin Star, the worldwide designation of a top restaurant. A few years later, KFC totally ripped this off.

Print and outdoor campaign to get people to look for the ANCAP safety rating. Poor crash test dummies.

A couple of spots to get people on the bus, and one promoting off-peak travel.

A couple of animation pieces aimed at drivers. The first is a complete guide to getting a licence, and the second is about changes to the road rules.

Print campaign for the MINI D, a more earth friendly MINI.

Evergol was a pasture regeneration product to make sure your animals stay well fed.

For Poncho, we went to the CSIRO to get a close look at some of the nastiest little critters (looking at you, Yellow-headed Cockchafer). We knew our product would strike fear into their hearts, we just had to use an electron microscope to see their reactions.

I’ve done The Pitch on ABCTV’s Gruen three times now. 3 for 3 winning the perspex so I might not ride my luck by going for four. (UPDATE: I went back for a fourth go - and won a fourth one. Record stays intact. Phew!)